Battlecards
Battlecards that rewrite themselves
A battlecard per competitor, written for your company and rewritten from what that competitor actually did. Every point drawn from a change cites it, so sales can trust it on the call.
14-day free trial · No card needed · Enterprise? Request a demo
Illustration with fictional companies and people.
How it works
Three steps, then it runs itself.
- 01
We know your company
Each card is written for your own company profile: where they're strong against you, and where you win.
- 02
We write from evidence
The competitor's latest changes and current price list, with every point citing the changes behind it.
- 03
We keep it current
A new move rewrites the card shortly after its alert. A card with nothing new to say is left as it is.
Product tour
See the change a battlecard is rewritten from.
Step through a competitor's move upmarket: the evidence, why it matters, and the suggested responses, refreshing that competitor's battlecard among them.
Take the tour- 01What was detected
- 02Why it matters
- 03What changed
- 04The evidence
- 05Suggested responses
- 06Where it reaches you
In detail
What you get.
One page before the call
Summary, positioning, audience, pricing, strengths, weaknesses, how you win, objections and what to watch.
Every point cited
Points drawn from changes link to them; the rest is limited to widely known facts. Nothing is invented to fill a section.
Rewritten as they move
A new alert triggers a rewrite about ten minutes later, so a burst of changes is one rewrite; a failed rewrite keeps the previous card.
Copy or print
Copy the card as Markdown for your enablement docs, or print it.
Channels
Where you'll see it.
Everyone gets email: high priority right away, the rest in a daily or weekly digest. On Pro, Team and Enterprise, changes above the priority you choose are also posted to your team's Slack or Microsoft Teams channels.
Slack integration Teams integration Email integration
Illustration with fictional companies and people.
Related
Works well with
FAQ
Questions, answered
Where does the content come from?
From the competitor's latest tracked changes, releases, news and filings, and its current price list. Thin evidence means fewer, more careful points — never made-up ones.
Can sales see it in HubSpot?
On Team and Enterprise, the deal card shows the battlecard summary and how-you-win talk tracks for every competitor on the deal.
How often is it updated?
Shortly after a new alert about that competitor: Orlea waits about ten minutes so changes that arrive together make one rewrite, and rewrites only when there is something new.
Be the first to know. Every time.
Pick your first competitors in a few clicks and see their last 90 days within minutes.