Alert rules

When this happens, do that

Decide what happens to each competitor change as it arrives: raise its priority, send it to the right Slack or Teams channel, or to the right people, follow it closely, keep it quiet or tag it. Every rule reads as one plain sentence, and every alert says which rule fired.

Illustration with fictional companies and people.

How it works

Three steps, then it runs itself.

  1. 01

    Say when

    A competitor or group, the kind of change, its rating, where it was found, the words it mentions, or a price move of at least a set percentage.

  2. 02

    Say what happens

    Set or raise the priority, send it to a Slack or Microsoft Teams channel, a webhook or chosen members, follow it closely, keep it quiet or tag it.

  3. 03

    Test it, then let it run

    See which changes from the last 30 days it would have matched before you save. From then on it acts on every new change.

Product tour

See where a change can be sent.

The tour has no rules example yet. Its last step shows the places a rule can route a change to: the feed, the instant email and the Slack message, as a high-priority repositioning reaches the team.

Take the tour

Examples

Rules teams start with.

  1. Price moves

    When a change moves a price by 10% or more, rate it high and tag it “price move”.

    A template in the app.

  2. Launches, as they happen

    When a change is about a launch or a product and comes from news and releases or the App Store, follow it closely.

    A template in the app.

  3. Quiet hiring noise

    When a change is about hiring and is rated low, keep it quiet.

    A template in the app: still in the feed, without notifications.

  4. Shop prices to the e-commerce team

    When a change from Quorvel or Pellmora is about pricing, send it to #ecom-pricing.

    Product price changes are filed as pricing.

  5. Enterprise moves to sales

    When a change mentions “SSO”, “enterprise” or “SOC 2”, email Maria and Jonas.

    Whole words, any case, in the headline and what changed.

And every change says which rule fired.

Illustration with fictional companies and people.

In detail

What you get.

  • Built from parts, never code

    Every condition must hold; several values in one mean any of them. The rule is read back to you as a sentence while you build it.

  • Routing per rule

    A Slack or Teams channel, a webhook or chosen members by email, whatever that channel's usual minimum priority, and each place once.

  • An order you can read

    Rules run top to bottom. Where two decide the same thing, the higher one wins; a rule that mutes stops the ones below it.

  • Every decision traced

    Each change names the rules that fired and what they did, and every edit to a rule is in the audit log.

Channels

Where you'll see it.

Everyone gets email: high priority right away, the rest in a daily or weekly digest. On Pro, Team and Enterprise, changes above the priority you choose are also posted to your team's Slack or Microsoft Teams channels.

Illustration with fictional companies and people.

Related

FAQ

Questions, answered

Which plans have rules?

Every plan: 3 on Starter (email only), 25 on Pro, 100 on Team and 250 on Enterprise. Without Slack, Teams and webhooks, a rule can still email chosen members, set the priority, follow, mute and tag. Rules are kept when a plan ends, and run again after an upgrade.

Do rules change alerts I already have?

No. Rules act on new changes as they arrive; changes already in the feed keep their priority, tags and reasons. Testing a rule against the last 30 days changes nothing.

What decides first: a rule, or Follow closely and Mute?

Rules, top to bottom, then Follow closely and Mute under Relevance, then what Orlea learned from your team's reactions and the analysis' own rating. A change's “Why it's rated” shows which of them decided.

Can a rule react to product price moves?

The “price moves by at least X %” condition reads exact prices: plans on a pricing page read as a price list, and App Store prices. Changes from product price comparison are filed as pricing changes, so route them with the competitor and the kind of change, “Pricing”.

Who can create rules?

Owners and admins. Everyone else in the workspace can read them, and sees on each change which rule fired.

Be the first to know. Every time.

Pick your first competitors in a few clicks and see their last 90 days within minutes.