Templates
Free templates for tracking competitors
The formats Orlea writes in the product, as templates you can fill in yourself. Copy them as Markdown or download them. No sign-up.
All templates
- Competitor battlecardOne page a salesperson reads before a call where the buyer is also looking at a competitor.Sections:SummaryAt a glanceHow we winTheir strengthsTheir weaknessesObjectionsWatchSourcesOpen template
- Weekly competitor briefWhat your competitors did this week, the patterns behind it, and where to focus next.Sections:The week in one sentenceThe biggest moveThemesFocus next weekThe week's changesOpen template
- Competitor tracking checklistWhich pages and sources to watch for each competitor, and what to look for on each.Sections:Pages on their sitePicking the right pageBeyond the websiteBefore you report a changeOpen template
Orlea fills these in for you, automatically.
Battlecards, weekly briefs and the pages worth watching, kept current from what your competitors actually change.