For sales enablement & RevOps
Walk into every deal with the latest battlecard
Battlecards rewritten from what each competitor actually did, and every competitor price change, dated, with the old and new price. On Team and Enterprise, the right battlecard sits on every HubSpot deal that names a competitor.
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Illustration with fictional companies and people.How a change becomes an alert
The problem
Where deals slip.
The battlecard is last quarter's
Reps quote a comparison that stopped being true two price changes ago.
The buyer knows first
A prospect mentions a rival's new free tier and your rep hears it for the first time.
Nobody knows who you lose to
Competitors live in a free-text field, so the pipeline can't tell you which ones matter.
Where to start
Start with the battlecards.
- BattlecardsOne page per competitor before the call: how you win, objections and answers, every point cited.
- Pricing monitoringCompetitors' current prices side by side, and every change dated, with the old and new price.
- AlertsFollow the competitors you meet in most deals: each of their moves reaches you at once, whatever its priority.
A day in practice
A morning with Orlea
- 08:00A Slack alert: Brisklane cut Pro to $39. Its battlecard already has the new objection.
- 09:15A rep opens a HubSpot deal against Brisklane; the card shows how you win and its latest moves.
- 11:00RevOps checks the pipeline view: open deals against each competitor, by stage.
Product tour
See a price cut reach your team.
Step through a competitor's price change: the exact before and after, why it matters in your deals, and the Slack message your team would get.
Take the tour- 01What was detected
- 02Why it matters
- 03What changed
- 04The evidence
- 05Suggested responses
- 06Where it reaches you
Before you rely on it
What it reads, how it decides, where it stops.
Public sources only
What any visitor can see: public pages, feeds, job boards, app listings and official registers. Our crawler names itself, respects robots.txt and never logs in. No social media.
About OrleaBotConfirmed, then explained
Banners, dates and cookie notices are filtered out, and a change counts only when a second read shows it too. Claude, Anthropic's AI model, then writes why it matters and ranks it. The exact before and after stay beside the write-up.
How it worksHonest about its limits
AI write-ups can be wrong, so uncertain intent is called likely and anyone on your team can mark a write-up inaccurate. A page we can't read shows as blocked or unreadable, never as unchanged.
What it can't see
Orlea is made by Digitona AB in Stockholm, Sweden. How we protect your workspace: Security. Who we are: About.
FAQ
Questions, answered
Will reps trust a battlecard an AI wrote?
Every point cites the change, release or filing it comes from, and thin evidence means fewer, more careful points, never made-up ones. A card is rewritten within minutes of a new alert about that competitor, so it is never older than their last move.
Do we need HubSpot?
No. Battlecards, price alerts and the feed work on their own. On Team and Enterprise, the HubSpot deal card adds the battlecard summary and how-you-win points for every competitor on the deal.
Does it work with Salesforce?
Not yet: HubSpot is the only CRM today. On Pro, Team and Enterprise, signed webhooks can send every change to your own systems.
Be the first to know. Every time.
Pick your first competitors in a few clicks and see their last 90 days within minutes.