Weekly brief
Two rivals move downmarket as Tallowby goes enterprise
Oct 12 – 18 · Written Oct 19
6 competitors · 9 changes2 high4 medium3 low
Patterns this week
2 of 6 competitors changed pricing in the last 7 days
Brisklane: Pro $49 → $39 1Kestrine: AI Workflows free in beta 2
Interpretation: Price pressure on your mid-market plans.
The biggest move
Brisklane cut Pro to $39 a month and added SSO, matching your Growth plan for less. 1
This week's developments
The mid-market gets cheaper
Brisklane, Kestrine
Brisklane's Pro now includes SSO at $39, and Kestrine gives away scheduled reports while its beta lasts. Both land on the buyers your Growth plan serves. 12
Tallowby goes upmarket
Tallowby
A $40M Series B, then a homepage that leads with “Talk to sales” and enterprise customer stories. Expect it in larger deals, and fewer of the small teams it used to win. 34
Focus next week
AI suggestions, not facts
- Protect mid-market renewals: brief sales on Brisklane's new Pro.
- Decide whether SSO stays Enterprise-only in your plans.
- Speak to the smaller teams Tallowby is moving away from.
Every competitor this week
- BrisklaneChanged3 changes
- KestrineChanged2 changes
- TallowbyChanged2 changes
- PellmoraChanged1 change, 1 quiet
- QuorvelNo material change
- SablewickCouldn't verifyIts pages couldn't be read this week
Evidence
- 1Pro drops from $49 to $39 a month, and gains SSOBrisklane · Pricing · Oct 14
- 2Launches AI Workflows in betaKestrine · Launch · Oct 13
- 3Raises a $40M Series B for enterprise salesTallowby · Company · Oct 12
- 4Homepage swaps free sign-up for “Talk to sales”Tallowby · Positioning · Oct 16