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See what Orlea tells you when a competitor moves

Pick an example and step through it the way it appears in the product. Arrow keys work too. No sign-up, nothing to install.

Start free trial on your own competitors

A competitor redesigns its homepage

Acme, a fictional company, watches six competitors. This is one change, as it appears in Acme's workspace.

  1. What was detected

    Tallowby's homepage changed in three places at once. Orlea reads a change like this as one move, confirms it with a second read, and rates customer proof that signals a new segment as medium.

  2. Why it matters

    The interpretation ties this page to the funding round four days earlier, a change already in your feed, and says what that likely means. It is labelled as AI, apart from the facts.

  3. What changed

    The text that changed, marked in place: the main button's words, two new sections, and the reassurance line that disappeared.

  4. The evidence

    A redesign is easiest to see. Drag the slider, or focus it and use the arrow keys, to move between the two versions, or open either one full size; the three changed areas are outlined. Screenshots are kept for a year.

  5. Suggested responses

    Two suggestions, each with an owner and the effort. When there is little to suggest, there are fewer suggestions, never filler.

  6. Where it reaches you

    Medium priority: in the feed now and in the next digest. Your team can open it, star it, archive it or share a read-only link.

  • Unread

    MediumTallowbyOct 16

    Homepage swaps free sign-up for “Talk to sales”

    Moving upmarket after the Series B.

  • Unread

    MediumTallowbyOct 12

    Raises a $40M Series B for enterprise sales

    Expect a bigger sales team and sharper discounts.

  • LowSablewickQuietOct 10

    9 open roles in EMEA, up from 2

    A sales team for Germany and the Nordics.

  • LowQuorvelQuietOct 9

    Changelog: dark mode for the mobile app

    A routine release.

Tallowbytallowby.io

MediumPositioningHomepageOct 16, 08:05

Homepage swaps free sign-up for “Talk to sales” and adds enterprise proof

Why it's rated medium priority

Rated by the AI analysis. Medium is for notable feature updates, new integrations, customer logos that signal a segment and messaging shifts on key pages.

What happened

Tallowby's homepage now leads with “Talk to sales” instead of “Start free”, and adds enterprise customer stories and a security section.

Why it matters

AI interpretation of the change above

Four days after its Series B, Tallowby is selling to larger companies through sales rather than self-serve. Smaller teams it used to win may now look elsewhere, and its enterprise deals will likely come with sharper discounts.

What changed

  • Main button: “Start free” → “Talk to sales”
  • New: customer stories from listed companies
  • New section: SOC 2 Type II and single sign-on

The change on the page

Checked Oct 15, 20:11 → Oct 16, 08:05

Text

Before: Start free

After: Talk to sales

Added: Trusted by finance teams at 40 listed companies

Added: SOC 2 Type II · Single sign-on · Audit log

Removed: No credit card. Cancel any time.

Screenshot

3 changed areas

Open before, full sizeOpen after, full size

Outlines come from comparing pixels and are approximate.

View live page

Suggested response

AI suggestions for Acme, not facts. Yours to decide.

  1. Point your self-serve pages at the smaller teams Tallowby is leaving.

    Marketing · medium effort

  2. Expect Tallowby in enterprise deals; refresh its battlecard.

    Sales · low effort

How it reaches your team

Signal feed

  • Unread

    MediumTallowbyOct 16

    Homepage swaps free sign-up for “Talk to sales”

    Moving upmarket after the Series B.

  • Unread

    MediumTallowbyOct 12

    Raises a $40M Series B for enterprise sales

    Expect a bigger sales team and sharper discounts.

  • LowSablewickQuietOct 10

    9 open roles in EMEA, up from 2

    A sales team for Germany and the Nordics.

  • LowQuorvelQuietOct 9

    Changelog: dark mode for the mobile app

    A routine release.

Email

Slack

# competitors

Orlea App

Medium priority Positioning Tallowby (tallowby.io)

Homepage swaps free sign-up for “Talk to sales” and adds enterprise proof

Four days after its Series B, Tallowby is selling to larger companies through sales rather than self-serve. Smaller teams it used to win may now look elsewhere, and its enterprise deals will likely come with sharper discounts.

What changed

  • Main button: “Start free” → “Talk to sales”
  • New: customer stories from listed companies
  • New section: SOC 2 Type II and single sign-on
UsefulNot relevantArchiveOpen in Orlea

Tallowby's homepage, full size

Example3 changed areas outlined. Outlines come from comparing pixels and are approximate.

Try it on your own competitors

The free trial reads their pages today and compares them with archived copies from about 90 days ago, so the first changes usually arrive within minutes.

Start free trialNext example: Weekly brief

What is real here, and what is an example

Real
The layout, the order of the facts and the interpretation, the labels, the email and the Slack message: this is how Orlea shows a change today.
Example
Acme and its competitors are fictional, and so are their prices and pages. On your own competitors, the words come from their pages and the write-up from your company's profile.
Limits
Screenshots are taken for changes found after you start, as best effort; the 90-day history is compared as text from archived copies, so it has none. A page that can't be read is shown as such, never as unchanged.

Other examples: price change, product prices, product launch, positioning shift, weekly brief.

Now see your own market.

Pick your competitors and see what they changed in the last 90 days, usually within minutes.

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